Lies

I recently got certified with cloudera (CCAH) and found myself the only one in class who really uses Hadoop. I often stumble upon people trying to sell Big Data appliances to brand owners “to store and monitor their social network XXX” where XXX may be replaced by any word that tickles or frightens brand owners. My personal opinion is, if you are a brand owner or not, doesn’t matter, data matters. And only data generated and maintained within your own company matters. If you want to throw away lots and lots of money, than you can start storing data which is freely accessible to anyone. ...